PriceGap is a free Chrome extension. On any product page it loads the same page again as a stranger, with no cookies and no login, and puts the two prices side by side.
Coming to the Chrome Web StoreThree steps, about ten seconds, nothing to sign up for.
Any store. Press the PriceGap button. It reads the price you are being shown, right off the page.
The same address is loaded again with no cookies, no login and no history. Some stores block that, so it can also open the page in a private window and read the price there.
Same, cheaper for you, or dearer for you, with the percentage. If the stranger's price is lower, one button opens that page in a private window so you can buy at that price.
Most online prices are not one number. These are the things that change what you see, roughly in order of how often they do it, with what PriceGap can and cannot tell apart.
Business accounts, Prime, Pro programmes, store cards and "member prices" all show a different number once you are logged in. Example: the same 10-pack of moving boxes read $22.64 on an Amazon Business account and $26.11 to a stranger; the account was getting a 7% business discount. This is exactly what PriceGap measures.
Big-box stores price per store, and the site guesses your store from your address or your network. Example: Home Depot priced one RYOBI kit for store #8119 in Phoenix and would price it differently for a store in Vail. PriceGap reads the store on both sides and says "location, not you" when they differ.
Clip-a-coupon, first-order codes, "we miss you" emails and cart-abandonment discounts change your price and nobody else's. Example: an Amazon coupon you clipped shows as a lower price on your page and a higher one to a stranger, in your favour. The wall counts these as "charged less".
Business accounts often see "2 for 9% off" that a stranger never sees. PriceGap compares the single-unit price on both sides, so a tier only you can see reads as the same price. An honest blind spot, on the list to fix.
Prices move by the hour on the biggest stores; Amazon changes millions a day. A sale that starts between your page load and the check reads as a gap that is really just time. Press Check again and it clears.
The most-repeated claim and the hardest to prove. Some travel sites have been documented showing different results by device; most retail stores have not been. A fresh visitor has no history and no device fingerprint the store recognises, so if the stranger's price is lower and nothing above explains it, this is what is left.
For each store: how many shared checks found the logged-in shopper paying more than a stranger, how many found them paying less (a member price or a discount doing its job), and how many found no difference. Ranked by charged-more. A store appears once it has ten checks.
| Store | Checks | Charged more | Charged less | Same | Biggest gap |
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